Has COVID changed giving habits?

25 Oct 2022

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We think so!

Based on the trends we are seeing, there has been a manifest and lasting increase in the proportion of givers donation online. Donors still want to give an actual toy or gift, but the safety, convenience and speed of donating online is becoming more and more attractive. 

We are not only seeing this trend among the younger generations, but even our more senior donors are embracing the online channel.

What does this mean for your strategic donor acquisition program? 

Contact us to learn more

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